The Fall of Schlitz: How Milwaukee’s Famous Beer Became Infamous (2010)

Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by topmonk on Monday August 13, 2018 @12:30AM (#17748005)

The thing that seems to be missing from this article is that even if existing customers didn't notice the gradual decline, how would they ever expect to get new customers?

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Re:The Fall of Schlitz: How Milwaukee’s Famous Beer Became I... by mikestew on Monday August 13, 2018 @12:48AM (#17748064)

And that’s precisely it: by the time I got to drinking in the early 80s, Schlitz was known as a shit beer. But to answer your question, the article concludes that there was no plan to get new customers. It is argued that C-levels knew AB and Pabst were going to nibble away at them, so they went for short-term profits, at the expense of a long-term they didn’t feel was going to exist.

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