Lovd is made by Less Everything (http://lesseverything.com/), which runs a thriving contract development firm and makes a beautifully elegant accounting application (http://lessaccounting.com/). We think Lovd is great---in fact, you'll find some Lovd code inside the current Insoshi code base, with more to come---but it's a side project for them. In contrast, Insoshi is our sole focus, which means we have more resources for community-building, documentation (http://docs.insoshi.com/), and future development.