"Because that’s not how we use the web. People don’t visit a single site to seek out content. They search then nimbly hop from link to link building knowledge from an amalgamation of sources. The entire web is one big site."

"Given these usage patterns, paywalls fail miserably. The typical consumer would have to sign up to hundreds of properties, costing thousands of dollars per month. If they consumed every bit of content at the New York Times, the $25/month could be fair. But they don’t, leaving them with a glut of extremely underutilized and over-priced subscriptions."

https://artplusmarketing.com/paywall-not-paywalls-8474092276...