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Re:Google AMP – A 70% drop in our conversion rate by euske on Thursday August 09, 2018 @12:20AM (#17721631)
Am I only one who feels this is a modern-day reincarnation of WAP? We've been here a decade ago.

https://en.wikipedia.org/wiki/Wireless_Application_Protocol

Re:Google AMP – A 70% drop in our conversion rate by tempodox on Thursday August 09, 2018 @02:37AM (#17722036)
Yes, but this time you have to donate your soul to Google. Otherwise, your page will just rank lower. WAP didn't have that direct connection with Google search results.