Re:Google AMP – A 70% drop in our conversion rate
by realusername on Wednesday August 08, 2018 @11:03PM
(#17721396)
> Yes, right now there is a technical need for an intermediary because it guarantees AMP is actually AMP. It is trivial for a page to say it's AMP, load the AMP standard library, and then do everything disallowed by AMP. There is absolutely nothing preventing that but that intermediary rejecting non-compliant content.
That's because the standard is not well defined. If you had a doctype just for AMP at the top, that would work. I don't see any technical reason why google's servers are necessary. I see a business reason for Google of course but there's nothing technically that makes sense.
> Now of course we've talked about an HTML Light and that would be the browser enforcing that limited sandbox. It could send a relevant cookie and then reject content that steps outside the bounds. But we don't have that right now.
Well, AMP could be just that if it was standardized.
Yes, right now there is a technical need for an intermediary because it guarantees AMP is actually AMP. It is trivial for a page to say it's AMP, load the AMP standard library, and then do everything disallowed by AMP. There is absolutely nothing preventing that but that intermediary rejecting non-compliant content.
Now of course we've talked about an HTML Light and that would be the browser enforcing that limited sandbox. It could send a relevant cookie and then reject content that steps outside the bounds. But we don't have that right now.