Even before smart metres, NZ has had a ripple control system since the 1950s which sends signals over the electric lines to your circuit breaker so the utility could remotely turn domestic hot water heaters off during periods of high demand. The technology is pretty simple, you could reverse it to turn appliances on when power is below cost.

http://www.oriongroup.co.nz/customers/load-management-and-ho...

Yes, in my house that is implemented as a ripple control "receiver", which switches on a circuit that has its own meter. The receiver is a rather simple thing I think; basically a high pass filter connected to the mains, with the filter output driving the coil in a relay. It audibly hums when ripple is on. Every couple months, the meter reader comes by and records the total amp*hours consumed at "night rate" and "normal rate".

So, it's important to note that the old system doesn't allow one to run the heat pump both whenever it's wanted, and also on the lower price ripple-controlled power. Similarly in the other direction, it doesn't make sense to use ripple control to decide when to feed back in to the grid if you have generating capacity from PV or whatever.

Do they have individual control per outlet? Those loads namely ask quite a bit of power. The last mile with respect to control in the sense of a smart switch or plug per device is the most expensive part till now. That, assuming you can for internet access use the smart meter connection or the consumer's WiFi.

It seems people reuse the API which is used by the app. An example: https://www.npmjs.com/package/flick-electric-api

So it provides pricing info, not any home automation.

that's brilliant