Yep - the effect is ultimately the same, however I'm not convinced that in Trump's case it is deliberate. There's a lot of talk from right that he's some visionary playing "fourth dimensional chess" but I think he's just an impulsive person who just doesn't put a great deal of thought into what he says other than the simple phrases he knows will land with his target audience ("lyin' ted", "crooked hillary", "fake news", "make america great again" etc)

Crooked Hillary was a term that he was advised to use by someone at Cambridge Analytica, or they claimed to have given it to him anyway.

"who just doesn't put a great deal of thought into what he says"

Don't underestimate Trump. He is a brilliant propagandist. He knows exactly what he is doing when it comes to his public perception. His while career has been about selling his image.

Maybe earlier in life, there's nothing brilliant coming from him now. He is old and confused and important functions are delegated. He's a symbol.

He certainly won the presidential election against all odds. I think that's pretty impressive. Being a good self promoter doesn't mean that you are a good president though.