Re:MoviePass keeps plan at $10, but limits subscribers to th...
by Sangermaine on Monday August 06, 2018 @11:37AM
(#17698542)
No, the comparison doesn’t work. Gyms count on going to the gym being something people have to force themselves to do, and so often fail to do so. Seeing movies is different: it’s a fun activity people want to do.
Re:MoviePass keeps plan at $10, but limits subscribers to th...
by Falling3 on Monday August 06, 2018 @12:36PM
(#17699156)
Additionally, I assume gyms are still profitable even if all of their members are making regular use of the service. The marginal cost of a single customer use is negligible. MoviePass cannot say the same.
The radical $9.95 model is just under a year old (11 months 22 days). I thought I would mention that because although MoviePass is much older, most folks only learned about it with the acquisition by Helios and Matheson and the subsequent drop in pricing which led to a surge of registrations.
Honestly, they should have just capped the registrations. I think a gym-membership style could have actually worked for them. I was an excited evangelist and early adopter, but I quickly found myself not seeing more than one movie a month if at all. Just like all the gym memberships out there that rely on you signing up and then not coming back regularly.