Dear Gap, I have your new logo.

Re:Dear Gap, I have your new logo. by mcargian on Thursday October 07, 2010 @03:46PM (#1769215)

Looks like they are getting a good response and more mindshare then they should for a logo. Perhaps this will be the new "new coke/old coke" case study of the future but "now with more crowdsourcing (tm)".

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Re:Dear Gap, I have your new logo. by timmaah on Thursday October 07, 2010 @03:58PM (#1769255)

I was thinking the same thing. GAP put out a crappy new logo on purpose (They aren't using it anywhere) knowing it would create buzz. Roll that buzz into a crowdsource contest. And in the end stick with your orig logo.

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Re:Dear Gap, I have your new logo. by sosuke on Thursday October 07, 2010 @05:15PM (#1769570)

http://www.gap.com/ is using it.

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Re:Dear Gap, I have your new logo. by ryanwanger on Saturday October 09, 2010 @04:58PM (#1775857)

Hadn't been to that site in a while...or ever? My first thought? This is how I expect Target's website to look.

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Re:Dear Gap, I have your new logo. by jrwoodruff on Thursday October 07, 2010 @04:11PM (#1769310)

Yea, that response was a little to happy. Feels planned to me. Bad gradients and Helvetica are almost guaranteed to piss off designers.

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