Apple makes money by holding your data hostage to convince you to buy expensive hardware.
That said, Apple's business model doesn't require them to violate your privacy -- to derive value, they only need to hold the data you give them, not really do anything with it. Facebook's and Google's business model is only possible with a complete disregard for your privacy rights.
That's a good point! Although Google is commendably venturing out into all kinds of other areas.
Facebook, however, doesn't seem to be doing much other than just hawking data.
Data that Apple have on you includes but is not limited to:
- what time, location and what internet connection you use to do any of the following on an apple device: — open an app, and what app you opened — take a photo — look at your photo gallery — watch a video — basically do almost anything - also your iCloud files are all viewable by their engineers
Most of their staff only have access to anonymized versions of all of that data that engineers in particular use to find bugs and optimize UI’s, but thousands of their staff can view your raw data.
That’s not to say you should be worried. But you should be aware.
That’s when I decided to never buy an iDevice again.
This isn't lock-in, this is helping you by allowing you to take more photos.
But their main business model, as far as I can tell, is making money by selling premium hardware.
Facebook et al. make money by collecting and selling other people's data.