Precisely, but we don't want to be bounded by the App Store ecosystem. And we want to improve the UX of Website, which so far hasn't been great.
As a matter of fact, may be these API for tracking, analytics should be the same across Apps and Browsers.
We tech nerds keeps throwing out new terms, Web App, Web Pages, etc, but to our user they are all the same. They want to consumer information in Text, Video and Images, and in a fast and smooth way without Jank.
In that solution all of the tracking and analytics, fonts, and other 'baseline' content are part of the app, which then fetches the unique content (the few Kb of story text and Mb of images) and then renders it all locally. There is even some ability to do A/B testing in that setup.
The "App" itself is basically a browser with none of the non-content UI controls that browsers normally have, that can only go to a specific URL (the content supplier).