> We'll, that feels pretty wrong...

... to persons who value moral higher than shareholder value. Advertisers will mostly be happy to enter previously untapped markets.

It is cold, but why should Google care? The times when an publicity stunt like "dont't be evil" was required to establish a big user base are over.

If it would in any way raise the revenue of google, i assume google would instantly proclaim another "don't be a dick" COC.