The 4,000 Lines of Code Harvard Hopes Will Change Translation (2017)

Re:The 4,000 Lines of Code Harvard Hopes Will Change Transla... by newsbinator on Tuesday July 31, 2018 @07:07AM (#17652157)

What kind of document benefits from "transcreation"?

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Re:The 4,000 Lines of Code Harvard Hopes Will Change Transla... by petepete on Tuesday July 31, 2018 @10:02AM (#17653173)

I used to work for a Language Service Provider (LSP). Typically it's used in marketing material, because a directly-translated slogan or message might might not 'work' in another language or culture. It might just sound bad or clunky, or it could even be offensive in certain contexts.

As others have said, the resulting text should convey the same meaning in the same tone, but needn't be word-for-word correct.

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Re:The 4,000 Lines of Code Harvard Hopes Will Change Transla... by iandioch on Tuesday July 31, 2018 @01:28PM (#17655125)

A good example of this going wrong is described here, with the "spunk" debacle: http://www.todayifoundout.com/index.php/2016/05/time-coca-co...

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Re:The 4,000 Lines of Code Harvard Hopes Will Change Transla... by daniel-cussen on Tuesday July 31, 2018 @08:08AM (#17652489)

I've also translated and yeah, it means going from scratch and becoming not only the translator but the writer of the text. You show the client, "is this what you meant?" And THEN you translate THAT.

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Re:The 4,000 Lines of Code Harvard Hopes Will Change Transla... by falsedan on Tuesday July 31, 2018 @07:41AM (#17652354)

I assume texts created by desktop tools, then server-based solutions, and lastly, of course, cloud-based tools.

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