Re:The death of Don Draper?
by chairmanwow on Saturday July 28, 2018 @03:28AM
(#17632075)
You actually make a really interesting point here. Advertising has permeated nearly every segment of media consumption. An interesting example is articles like this, and “reviews” of products that are actually paid adverts where the “reviewers” get kickbacks for every referral that leads to a sale. [1]
[1] https://www.google.com/amp/s/amp.fastcompany.com/3065928/sle...
On the other hand, it's now easier than ever to avoid all marketing in media. In the analog world you couldn't install an adblocker to your newspaper, or purchase a tv subscription without ads, or choose a radio station without ads in between. Now it's all available, and at least my world is almost completely advertisement-free -- except for those paid reviews you mentioned.
Heh, I think you're fooling yourself when you say 'all' marketing. The ads now are gamed customer reviews and paid comments.
Re:The death of Don Draper?
by handsomechad on Saturday July 28, 2018 @03:37PM
(#17634613)
what about product placement, PR in print media, "native" or content ads. to say nothing of social media "influencers"
I wouldn't follow an influencer, though I'm not very representative obviously. I'm quite OK with product placement. Content ads require that they are marked as advertisements, and can then be blocked.
Advertising has changed. It's no longer on a billboard in your face, but now a virus and fabric of influence in your mind that permeates and multiplies subtly through every medium you consume. Each piece of information collectively assembles inside your brain to fashion and form an opinion. The new science of advertising is figuring out how to put these pieces of the puzzle together so that you organically assemble an opinion on matters favorable to product sellers.