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Re:How did Google get so big? by davidwihl on Friday July 27, 2018 @03:07PM (#17628360)
adwords and adsense are patented by Google. DoubleClick was a more impactful acquisition than YouTube, hence $3.1B vs $1.5B

https://www.nytimes.com/2007/04/14/technology/14DoubleClick....

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