ps: for more info -- We ended up finishing 2nd out of 211 businesses (from idea stage to operational). In the finals, we had investors offering us as much as $50,000 on the spot (which was the coolest feeling). We didn't accept any money because we felt we weren't ready to, which was good because the business dematerialized due to internal struggles. The main guy was the stupid idea, no tech knowledge type and thought he ran everything and was the reason we were getting traction (when all he did was sit around thinking up dumb ideas that the rest of us refined, curated, and implemented).
We spent months and months building a business plan, doing market research, talking about our IP, our proprietary processes, etc. When talking to all the investors we met while in the Notre Dame McCloskey Business Competition, we were basically informed the business plan wasn't worth the paper it was printed on, we had no IP, and the reason investors won't sign an NDA on your idea is that an idea isn't worth shit. When I actually started building something, when we got the land needed for the other part of our business, and when we had substance (not just words); that's when they listened, offered us money, and things started to work out.