Re:What if people were paid for their data?
by Freak_NL on Tuesday July 24, 2018 @03:08AM
(#17598729)
They don't really care though. The point of a loyalty card is to connect all of your purchases to one person or household. Knowing the age and gender of that person is interesting, but not really necessary.
These supermarkets want to know if there is a correlation between you buying X frequently, and Y occasionally. They want to know if your profile is that of a bargain hunter or a premium gourmet hobby chef. Knowing all that, they can offer you tailored deals designed to nudge your spending behaviour one way or another, and they can determine if a specific store location should focus more on certain groups of customers.
These supermarkets want to know if there is a correlation between you buying X frequently, and Y occasionally. They want to know if your profile is that of a bargain hunter or a premium gourmet hobby chef. Knowing all that, they can offer you tailored deals designed to nudge your spending behaviour one way or another, and they can determine if a specific store location should focus more on certain groups of customers.