Pick your monthly salary, then imagine how many units of work you would need to sell to achieve the same value at what given price.
Naturally $120 means one sale equals several at $20-$40, thus easier to achieve sustainability, given the ratio of marketing and sales team efforts to effective sales.
We're talking about a mail client here. A $120 mail client whose website mentions not a single advantage over the leading open source solution in its market.
Compared to that, I'd have difficulty believing there are many email clients out there that are actually worse. Even emacs as an email client was better (and it still wasn't great as you can imagine).
I guess sendmail and p̵i̵n̵e̵̵ mutt are good enough™.
It is easier to ask for a random price, without taking the time to understand that there are a set of variables associated with production cost and keeping it sustainable.
All the best to your business.
How was that focus manifested? What is your focus now?
I ask because I would love to pay for an email client that has the single feature I most need. But the Hiri website only lets me know that the software:
* Helps me conquer my inbox. How? I have no idea.
* Removes unnecessary clutter from my inbox. I actually don't want anything removed from my inbox.
* Accesses Office 365 and Exchange calendars, and a bunch of other Active Directory integration features. I already have that with Lightning.
I'm currently using Thunderbird with an extension that provides the feature that I need, and I've donated to both the Mozilla foundation and the developer of said extension. What unique features does Hiri provide that Thunderbird does not? What can I do with Hiri that I cannot do with Thunderbird and Lightning?
Lastly, why is it $120? I'll pay $10 without a second thought. I'll pay $20-$40 if it really scratches an itch. But I won't even consider $50 for an email client at all. $120 is absolutely ridiculous. I won't consider the one-year plan, nor is it even clear what is a one-year plan that includes indefinite access to updates and new features. What happens after one year?