Re:Alphabet Announces Second Quarter 2018 Results [pdf]
by anonymous5133 on Tuesday July 24, 2018 @01:43AM
(#17598390)
Yeah, I think the ad spending as % of revenue is a serious problem. When the economy goes into the next recession I can see google getting crushed as companies cut their ad spend.
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Re:Alphabet Announces Second Quarter 2018 Results [pdf]
by mooreds on Tuesday July 24, 2018 @03:37AM
(#17598866)
I dunno. I think ad spend overall will be crushed in the next recession but expect google to actually grow share. The power of retargeting plus intention based advertising means you can actually know "which half of your advertising is working".