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Re:Users Sue Juul for Addicting Them to Nicotine by nwsm on Monday July 23, 2018 @03:11PM (#17595076)
I'm not a lawyer but it seems like misrepresenting the addictivity (spellcheck tells me that's not a word) of the product could be illegal.
Re:Users Sue Juul for Addicting Them to Nicotine by bena on Monday July 23, 2018 @03:26PM (#17595211)
I think that really depends on a lot of things.

If they said that it was less addictive than cigarettes based on the average nicotine in a cigarette versus the average nicotine in a single pod, it would depend if a single pod has less nicotine or not.

Just looked it up, they claim a pod is equivalent to a pack.

It would also depend on their exact claim. If they're just claiming that it's a way to get people off of cigarettes, then that's not the same as nicotine independence.