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Re:p-Hacking and False Discovery in A/B Testing by beagle3 on Sunday July 22, 2018 @06:16PM (#17589207)
> The answer was "until we get a significant result."

Done properly, it might be way more efficient than setting your parameters ahead of time, see [0] ; If I had gotten that response from him, I'd assume that's what he meant.

[0] https://en.wikipedia.org/wiki/Sequential_probability_ratio_t...

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