I disagree, I think it's pretty clever and original.

While it might not be a million dollar idea, I think it's a lot more interactive (friend invites) and interesting than his last big project.

Million dollar homepage had a point; Pixels bought for advertising would be viewed for years to come by thousands of people.

One Million People is a free service to have your face as part of a meaningless book that costs $100.

People are so excited about it that they haven't even filled up the first page.

It's not only a virtual book, since he wants to print it. What I don't like is the fact that one photograph is only 1.1cm2, that's too small for it to have a value as a photography book.

It's kind of like the online version of "Who's Who" that is sent to graduates, professionals, scholars, etc.