Amazon Prime Day deals 'not what they seem'

Re:Amazon Prime Day deals 'not what they seem' by pixl97 on Monday July 16, 2018 @01:34PM (#17543119)

Consumers aren't savvy.

Close to a decade ago, JCPenny went to a get rid of coupons/sales and go to a low price all the time model.

It almost bankrupted them.

Seemingly customers demand to get screwed over by the "this huge discount feels like a drug" effect.

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Re:Amazon Prime Day deals 'not what they seem' by Kagerjay on Monday July 16, 2018 @03:01PM (#17543972)

I remember this

There were also great studies as a result from his case, e.g. what is the optimal "discount" off a list pricet

If I recall correctly 30% discount was the entry point and anything else was bonus on top

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