Re:When You Watch Sports, Your Brain Thinks You’re Playing
by APCarr on Monday July 16, 2018 @03:22AM
(#17539377)
The basic concept has been known to copywriters for a long time.
It can be used to create a sense of ownership by encouraging the reader to 'experience' the product being sold, just like you're more likely to buy a product after playing with it in a store.
It can be used to create a sense of ownership by encouraging the reader to 'experience' the product being sold, just like you're more likely to buy a product after playing with it in a store.
The effect is weak but it certainly does exist.