Steve Eisman puts this well in [1] when talking about why he's investing in bank stocks even though he thinks prospective rollbacks in Dodd-Frank reforms are a bad idea: "There's two issues. There's what I think about the financial system and what I think about financial stocks, and the two don't necessarily correlate."
KBE: 44.49 Jan 30, 2017, 47.82 July 11, 2018 = 7.48% price growth (I couldn't find numbers for total return and too lazy to compute from distribution history)
VFAIX: 20123 Jan 30, 2017, 23569 July 11, 2018 = 17.1% total return
VFIAX: 22291 Jan 30, 2017, 27729 July 11, 2018 = 24.4% total return
KBE: SPDR Bank ETF
VFAIX: Vanguard Financial Index
VFIAX: Vanguard S&P 500I mean, sure, the business model and support systems between original Netflix and video rental store are fairly different, but Blockbuster still had a huge leg up over starting from scratch. They already had vast inventories, sorting systems, a distribution network (albeit one that would have to be heavily modified), name recognition in a market that consumers considered interchangeable (common consumers just think "video rental", not "brick-and-mortar retail vs. online direct delivery") and I assume a lot of production industry connections and relationships.
It seems like they were already over halfway there, and given that the biggest hurdle is getting off the ground, their existing brand recognition and membership records are a massive advantage.
For a while I was pretty sure I knew what a healthy buyout should look like. Now I’ve no idea. How do people pull this off?
Blockbuster's organizational, legal and physical infrastructure was wholly devoted to video rental via physical stores. Decommissioning those organizational components and creating the systems necessary to spin up and run an online video portal would have required changes in the company so massive that it would effectively be a different company.
Even if Blockbuster had bought Netflix early on, Blockbuster would have been left running an organization they did not understand in a market that only vaguely resembled something it was familiar with. Even worse, and totally contrary to modern management theory, management skills alone are necessary but not sufficient to operate a growing and dynamic company on the forefront of technology. The entire management organization of Blockbuster would have been totally unequal to the task of operating Netflix competently.