I think this is actually sometimes about minimalism. I'd rather have one nice, good, high-quality thing than to accumulate junk over the years as I get deeper into a hobby. The longest hike I've done was a three-day section hike on the AT, but I have ultralight hiking and camping gear. I know, in the future, when I have more time, I'll do longer and more frequent hikes, and even now, lighter is more comfortable to carry.
There's also the Paradox of Choice. Upper middle class folks are strapped for time and flush with cash. Would I rather spend two hours reading reviews to find out whether the discount pocket knife is really as good for my purposes as a Benchmade, or just make the purchase secure in the knowledge that I bought a well-regarded brand with excellent customer service? Maybe I overpaid, but the speed and hassle-free nature of the transaction are worth it.
"Signal"
There is a lot of signaling going on, using these product choices. And Apple's at the top of the heap.
It has transitioned from "tech" to "brand".
I've seen people write off William Gibson's more recent work, that takes this on as a central topic for examination and exposition. It may not be as... "awesome" as the universe of Molly and Wintermute. But it's a very good and engaging application of creating writing to this topic. Recommended.
Oh, I really enjoy prep-work. I have to admit, I like using a nice, sharp knife (plus, it's much safer).
I hate doing prep-work at other peoples houses. The knives are just so dull.
So, I spend more money on knives than I should because I enjoy good knives and get lots of good use out of them.
https://www.amazon.com/Victorinox-Fibrox-Chefs-Knife-8-Inch/...