No it doesn't. Closing the business when they can't turn a profit is a perfectly viable (maybe inevitable) course of action. When a local restaurant is losing money do you expect them to close or to start padding the meals with sawdust? Much of digital media has reached the point of charging you for the sauce on your sawdust.

> What kind of content are you expecting at that point?

Much better content on average, less clickbait crap. You could halve the quantity tomorrow and no one would notice.