Re:A browser extension to make Medium more readable
by distant_hat on Thursday July 12, 2018 @04:14AM
(#17512970)
This. Data collected from apps is far more reliable than that collected from web visits. There is lots of extensions that block/spoof data collection. Moreover, fraud on ads placed on websites is much higher than that placed within apps.
Using the web version of the product is disadvantageous from the developer's POV as it gives a lot of control to the user over what personal data of his can be shared. Web browser extensions also allow the users to block ads and other annoying content -- this is sub-optimal for the company as it trims their ad revenue, and as a result, potential future advertisers.
It's all about controlling what the user sees based on data collected from tracking, imo.