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Re:A browser extension to make Medium more readable by muppetman on Wednesday July 11, 2018 @11:05PM (#17511883)
Because if they can get an app on your device, they can push messages at you easier. Track your usage of the app, assign it a unique ID etc.

The app will auto-update, so as new features/tracking/things are desired, they can push these out to devices.

Basically, they get more control of the end user.

Re:A browser extension to make Medium more readable by sbjs on Wednesday July 11, 2018 @11:06PM (#17511887)
You can push updates out to a web app even easier: deploy them. Boom, suddenly your user sees changes next time they visit.
Re:A browser extension to make Medium more readable by sgnl on Thursday July 12, 2018 @12:45AM (#17512236)
your "boom, suddenly your user sees changes" is dependant on "next time they visit". A push notification will alert the user to new content quicker.