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Re:Founder to CEO: How to build a great company from the gro... by robotresearcher on Tuesday July 03, 2018 @04:51PM (#17453521)
The OED keeps track of original usage. Here's the entry:

orig. U.S. A business or enterprise that is in the process of starting up, or that has just been established; a startup company, venture, etc.

They cite these early usages in print:

1975 Chicago Defender 20 Sept. 23/1 The many problems faced by any new start up, but most assuredly by a black financial institution.

1986 Your Business Mar. 11/3 There are the small businesses; the heroic little start-ups in their garages and garden sheds.

Re:Founder to CEO: How to build a great company from the gro... by Nokinside on Wednesday July 04, 2018 @04:03AM (#17455877)
There is difference of start-up and start-up company.

Start-up company in the modern sense was first used in 70's