Re:Ask HN: How to promote a B2B StartUp?
by rexreed on Thursday September 30, 2010 @04:34PM
(#1744725)
You're right to avoid email spam -- not only is it frowned upon, but it could fall afoul of the FTC CAN-SPAM rules. I was referring more to getting included in established email newsletters (not dedicated email blasts). For example, your industry might have a weekly newsletter targeting the things you are interested in. See if you can get included in that (for free, optimally), or take out a low-cost text or other ad in the newsletter. They usually go out to already qualified, opt-in audiences and have a better response rate than other forms of advertising.
Re:Ask HN: How to promote a B2B StartUp?
by sourc3 on Thursday September 30, 2010 @04:40PM
(#1744744)
Yep, totally agreed. I will look into different email newsletters. In the mean time like I replied on another comment, the service is not for a specific vertical. It's more of a shared IT kind of service that targets very small businesses (low-cost service).
Do you have any pointers for me to take a look into specific newsletters?
Re:Ask HN: How to promote a B2B StartUp?
by rexreed on Thursday September 30, 2010 @04:46PM
(#1744776)
For both forums and email newsletters, Google (or Bing if you must) are your friends -- just do search "[industry] newsletter" and "[industry] forum". Yes, it takes some time to do the research, but you'll end up with a good pile of resources that will be helpful.
Subscribe to the newsletters you find and read the forums -- it's another great way of finding out where you should market, hang out, and who to talk to.
Email newsletter is not really working for me since I only have a handful of customers at the moment. I do not want to go ahead and buy a list and spam people either since I find that rather unethical (I hate spam as much as the guy next door).
One thing I have not yet tried is the Forums. In terms of B2B Forums, is there a starting point that would let me do a more directed path or is Google my best friend in your opinion?
As per the SEO I am seriously considering doing that. Although most small businesses would not directly search for the service (since most of them are not aware of the need) I still think it would help greatly to rank on the first page. So I will definitely consider the Press Release.
Again, thanks for the input, I appreciate it.