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A comment on There was a time when search engines were a thing, and it seems they still are. Parent comment

Re:There was a time when search engines were a thing, and it... by prevedmedved on Monday July 02, 2018 @03:13AM (#17439821)
Because Google and Bing are in the advertising business, not the search engine business. (There is no "search engine industry".)

Their goal is ad clickthrough, not accurate search results.

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Re:There was a time when search engines were a thing, and it... by carlivar on Tuesday July 03, 2018 @02:01AM (#17447910)
Sort of. They need good search results so users return and have a probability of ad click again.
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