For a 5% earnings yield, they would eventually need $100 million in income. There are probably $100 million in profits in New York and San Francisco alone. So yes, if this works that valuation seems appropriate.
If we extend "San Francisco" to mean "Bay Area" and estimate that New York + Bay Area have a population of about 16M then if the company manages to get 5% of locals to become regular riders, $100M in annual profit is over $10 per regular rider per month. Assuming sufficient demand is there, consider the number of scooters that would need to be deployed and maintained to provided sufficient density to service this adoption level. Does that $100M in profit still seem probable in these two metros?
Emphasis on “eventually”. A basic test for valuation sanity is “are the earnings this company would need for a zero-growth valuation possible?”
The issue is the value of this particular scooter-sharing company here, not the value of the global scooter market.
They could be especially handy for last mile between subway/light rail stations and homes/workplaces.
Turned out to not be a problem.
People complain about dockless bikes and scooters on sidewalks. But its not like anyone is inconvenienced by them. You’ll get used to seeing them eventually.
> And what about winter? Not much of a consideration in Santa Monica. But riding scooters in Chicago in February? Seems like a hazard.
> How about using a scooter to get anywhere that is more than a short distance away? An hour's commute? In the rain? Traveling with one or more friends? Carrying groceries? Taking your kids to soccer practice?
> Those considerations make scooters more of a novelty and a niche than something that every person will use regularly, like a car.
Aside from carrying groceries, all of these points are completely fruitless when talking about how these scooters could take of. All of the same can be said of bicycles yet bicycle commuting is growing year over year in metro hubs: https://bikeleague.org/commutingdata