Now what if you're trying to casually browse the map to get an idea of what's around you? Have fun!

From south to north the streets are:

James John Cherry Columbia Madison Marion Spring Seneca University Union Pike Pine

"You should already know all the streets" is not what I would call a scalable approach to labeling maps.

I had to look at the street signs and compare to the map on my phone to determine where I was and where I needed to go.

"Why do you need to see the name of the street" is a really odd question to me.

I don't get why a MAP, won't show street names. Its maddening when you have street signs and have to look around to figure out what street you're on in the application.

I'll just say Google is great at making AI and A/B testing away things that are useful and needed in a pinch.

If not, the current strategy I use is to google map search a business I see and the street name and that usually works.

And this is the heart of the Google philosophy: Second-guessing the user, rather than delivering what the user asked for. A map is a tool, not a guessing game.

You're much more likely to pull open a map to go somewhere instead of learning about street names in your own neighborhood.

If I'm in my own neighborhood, I'm probably not using a map. If I'm somewhere new, I pull out the map. Maps 101.

Well this user is happy, I don't want a digital copy of a paper map. I love the dynamic aspects of Google Maps and hope they continue to evolve new ways of showing me what I want before I do anything.

> If I'm somewhere new, I pull out the map. Maps 101.

And still I ask why would you want to know that the street is named Pike? When I'm somewhere new I don't care what any of the streets are named, I care about what is on those streets. Street names matter for turn by turn navigation, but just browsing around are useless to me. Seattle could change the name of every street tomorrow without warning and it wouldn't change where I want to go for lunch.

From your example -- If I'm in Seattle and I see "Pike Street" I might wonder if the city's #1 tourist attraction, the Pike Place Market is nearby.

Or I could just let Google decide what's best for me like a good, compliant income bag.

As for places of interest, I've seen an article that blew my mind. By analyzing business concentration, they are able to deduce the interesting parts of a city (they are shown in a different color on the map). And it works. Famous streets tend to show brightly, and even if you don't know the name, you know there is something there.

Of course it doesn't mean that street names are uninteresting, but on a map, choices have to be made. And tbh, when we have all these powerful tools, street names are, I think, secondary. It is not that I think Google choices are the absolute best, just that what works best on paper may not be the best for computers.

Obviously we use the product differently, but I'm not using Google Maps to study for The Knowledge exam. I am looking for POIs which is what Google emphasizes, streets are just part of getting there (and are then emphasized when you're in navigation mode).

Anyone who's been given a wrong location or directions by Google Maps. Repeatedly.

Like when Google Maps tells me repeatedly to drive my car through the lobby of a hotel to get from Point A to Point B.

There's plenty of examples of Google Maps screwing up royally and people needing to use Google Maps as an actual map. Just Goog... oh... right.

Your comment literally seems to say "Why would you do this thing, since I don't?". Surely that reasoning is just as specious as (say) asking why someone would want a vegetarian restaurant, since you eat meat?

I like riding my motorcycle around and exploring the city. I may not have a specific destination in mind or want to take the most efficient route. being able to quickly pull up a map of my location mapped to signage in the real world is indispensable.

Naming streets is the entire point of a street map. It literally maps names to streets.

No, it's not. Showing where streets go is important independent of naming; street maps exist for places with unnamed streets (and include the unnamed streets), which would not be the case if mapping names to streets (or vice versa) were the entire point.