The Dream Machine: J.C.R. Licklider and the Revolution That Made Computing Personal is a good source on Von Neumann, Wiener, Licklider, and more. The book makes computing look like a science.

The names comment is from me. I wish they'd replace "Artificial Intelligence" with "Algorithms++", for example. Either way though, it's not so much the name that matters, unless it's a terrible name... loop.