Some of us do run them for "fun" ;) I hate running as an exercise (unless it's on trails, out in the woods, preferably while rainy and muddy), but I like the challenge of pushing past everything in your body and mind telling you to quit.
Yes, but I'm sure that the 4-hours of gym time, also includes a lot of exercise, which is not what the statement implies.
Many of his claims in 4HWW also required additional initially-unmentioned effort (as you so eloquently mention in your OP).
This tactic is common in tabloids with a majority female demographic ("Get your perfect beach body in 2 hours!").
I hope I'm proven wrong.
I really like how he's offering courses for buying more copies of the book. Surely, thats not to hack the NYT best seller list. I'm going to hold out til the book as offered as part of a get rich quick scheme on late night TV with both Tim AND Tony Robbin's signatures. The only thing missing is how the book would NORMALLY retail for over $300.