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Re:Layoffs at Watson Health Reveal IBM’s Problem with AI by EthanHeilman on Monday June 25, 2018 @03:28PM (#17395048)
>The irony is that not one of these bills itself as AI. It's just "a product that works"

I think you are on to something, put differently: If you need to use the term "AI" to enhance the marketability of the product it is probably because the product sucks.

Re:Layoffs at Watson Health Reveal IBM’s Problem with AI by Retra on Monday June 25, 2018 @07:22PM (#17396660)
Companies also do that when trolling for investors.
Re:Layoffs at Watson Health Reveal IBM’s Problem with AI by nostrademons on Monday June 25, 2018 @07:28PM (#17396699)
And employees. Google's embrace of the term "AI" isn't because they need help developing or selling AI-powered products, it's to encourage all the kids to go into computer science and all the existing developers to learn TensorFlow. They can then pick off the best of them as potential employees without having to train them up themselves.