One my pet peeves running a small professional services agency in Shanghai editing English resumes, creating LinkedIn Profiles, interview coaching and similar academic support, is when a prospect comes in all hot and heavy. They love the description of the service, understand my lengthy business career brings something special, have seen my pricing table on our Taobao shop or I have explained to them, then ask for discounts up to 50%. What part of this is a legitimate business, with embedded costs and the need to derive a solid ROR do they not understand?