And, while sharepoint is a little more feature rich, and has better Office/IE Integration than Confluence, it also doesn't play particularly well with alternative platforms like firefox - I'd like to hear what your preferred Wiki platform is. I'm kind of a TWiki bigot personally, but if I had to drop a new wiki on a for-profit company tomorrow, it would probably be confluence.
http://www.atlassian.com/software/confluence/licensing.jsp#n...
It's not as big a difference today, though, then it was 6 years ago. But, the thing is, Atlassian almost gives away their software (compared to what other companies charge) - so, to some degree, it's almost like comparing two free software packages with each other.
Confluence's real competition is actually sharepoint, more than it is TWiki.
i've only used jira and confluence, along with a few plugins (the notably awful jira "agile" plugin). over the span of a number of years, myself, and everyone else in the vicinity (at multiple companies) hated it with a passion.
your mileage may vary. i fear for bitbucket.