Hey there! We're not suggesting anything about masculinity or what defines a man. This is just about creating a great product for a segment of the population- we eventually want to branch out. But, for the current, fragrance is the #1 people reason purchase FREY. The fragrance is tailored towards men. No one suggests "fragile masculinity" when a men's cologne is created, and the idea is similar here. The fragrance from your laundry not only covers your clothing, but your sheets, your towels, and every other aspect of linen. Seems counter-intuitive to purchase a cologne you enjoy, but wash clothes with a fragrance that's not tailored to you as well! Just our thoughts (along with thousands of customers), but by no means are we suggesting anything about what defines masculinity =)