A very good point, we're never going to try to price compete with Tide (although our 16oz is concentrated and holds 32 loads). It's a large, and quickly growing market. Consider the size of the premium cologne market- we're just a better, cheaper, all-encompassing solution!

Hold on, I'm confused here. You wrote:

> we're never going to try to price compete with Tide

> we're just a better, cheaper

Which is it?

I read it as more expensive per bottle, cheaper per load due to the concentration.

> although our 16oz is concentrated and holds 32 loads

I'm sure you're aware Tide is concentrated and suitable for far more loads than they claim on the bottle. You do definitely have the honest angle going for you on that bit though.

Exactly, they're encouraging over-use =)

Interesting. Maybe you should consider 'diluting' similar to Tide, to present a more accurate comparison? Most of us just look at ounces.

Additionally, I'd find using a new detergent to be an easier experience if I was supposed to place a similar amount to what I'm already accustomed to.

Just some thoughts; I love the design by the way!

Really good points, i like the comparison idea! We need to make an Us vs. Them landing page.

And our pump top is created to be super easy to use, just 6 pumps, no messy cap, one-handed, etc =)

Thank you so much!!!

I imagine either way they wouldn't want to bloat shipping costs, that would be rough.