Just use a string and ISO 8601? “2018-03-25”

Wow, I can "just" use that, thanks. The problem is that JSON is an interchange format, meaning that I need to implement this serialization and deserialization quirk on every producer/consumer of my API (which, you know, avoiding is kind of the point of using a standard interchange format). Furthermore, because everything is a string, I can't unambiguously indicate something is meant to be a string in that format rather than a date.

What's the timezone?

Do you need a time zone for dates?

Consider if I'm storing a user's (local) birthday on my server:

    {..., "birthday": "2018-03-25"}

If my server is located in New York City, and the user is in Sydney, then my server isn't going to wish them happy birthday in time.

So maybe we could do:

    {..., "birthday": "2018-03-25", "location": "Sydney/AU"}

But at this point we might as well use a standardized time format (UTC) with a timezone offset. Maybe I'm thinking too far into it?

ISO 8601 has you covered:

   Year:
      YYYY (eg 1997)
   Year and month:
      YYYY-MM (eg 1997-07)
   Complete date:
      YYYY-MM-DD (eg 1997-07-16)
   Complete date plus hours and minutes:
      YYYY-MM-DDThh:mmTZD (eg 1997-07-16T19:20+01:00)
   Complete date plus hours, minutes and seconds:
      YYYY-MM-DDThh:mm:ssTZD (eg 1997-07-16T19:20:30+01:00)
   Complete date plus hours, minutes, seconds and a decimal fraction of a second
      YYYY-MM-DDThh:mm:ss.sTZD (eg 1997-07-16T19:20:30.45+01:00)
  where:

     YYYY = four-digit year
     MM   = two-digit month (01=January, etc.)
     DD   = two-digit day of month (01 through 31)
     hh   = two digits of hour (00 through 23) (am/pm NOT allowed)
     mm   = two digits of minute (00 through 59)
     ss   = two digits of second (00 through 59)
     s    = one or more digits representing a decimal fraction of a second
     TZD  = time zone designator (Z or +hh:mm or -hh:mm)