The “fulfilled” by distinction catches many an unawares shopper; legitimate merchants/manufacturers are also suffering revenue & brand damage too.

I recently came across a case[1] where a set of Marshall headphones that usually retail at USD$249 were being sold at USD$96. Reviews seemed legit, but it wasn’t the first party seller.

I reached out to Marshall over Twitter, and it looks like something has been done, but how does a manufacturer police this without dedicated staff? Amazon is undermining its customers (both you & I, and its merchants) by seemingly ignoring this.

[1]: https://twitter.com/elithrar/status/1005606803118252032