It's because fashion brands don't want to let Amazon sell their products. Lax counterfeit enforcement is Amazon saying "you can do this the easy way or the hard way." Kind of like how Youtube couldn't figure out how to enforce copyright until the music industry started cutting deals with them.

I fully support it, fuck fashion brands and their ridiculous manufactured exclusivity.

> Kind of like how Youtube couldn't figure out how to enforce copyright until the music industry started cutting deals with them

I mean, they still don't exactly know how to enforce copyright.

Same for eyeglass frames. It’s also a way of slowing Alibaba from growing US marketshare.

Haha, two of those principles are literally "Earn Trust" and "Insist on the Highest Standards", neither of which is happening here.