Re:How ARKit 2 works, and why Apple is so focused on AR
by oldcynic on Saturday June 16, 2018 @12:16PM
(#17327978)
> I hope that signs and signals can most fade away. Imagine walking through a city without street signs or advertisements or stoplights
Will that get us a Black Mirror episode where no door or amenity will function until you put the lenses in? LargeCorp was concerned at the potential loss of trade so lobbied for a city bylaw requiring them. Or perhaps the Netflix Anon movie where all buildings are covered with 100' high virtual ads?
Don't get me wrong I'd love to get back to a built environment usually only seen in older photos where every surface isn't required to be a marketing opportunity. I just suspect somewhere along the way to this beautiful future there'll be a bait and switch. Cue uBlock for Lens(tm).
Re:How ARKit 2 works, and why Apple is so focused on AR
by ForrestN on Saturday June 16, 2018 @07:50PM
(#17330137)
Given the current assault on advertising as a business model I admit to being optimistic that our society is inching closer to asking corporations to stop manipulating them.
Re:How ARKit 2 works, and why Apple is so focused on AR
by fbreton on Saturday June 16, 2018 @02:38PM
(#17328689)
Why do you think that AR will help reduce the amount of advertisements in cities ? Unless someone makes an AR adblocker, advertisers would have no reason to stop bombarding us with ads. If anything, there will be extra AR ads (targeted using data such as your location history or the stores you look at the most often) on top of the existing ones.
Re:How ARKit 2 works, and why Apple is so focused on AR
by ForrestN on Saturday June 16, 2018 @07:51PM
(#17330141)
The article is about Apple, for example, who is currently attacking ad tech on several fronts.
Re:How ARKit 2 works, and why Apple is so focused on AR
by JofArnold on Saturday June 16, 2018 @02:24PM
(#17328638)
In that future world it’s going to be pretty tough getting around if you’re homeless and/or can’t afford AR...
Re:How ARKit 2 works, and why Apple is so focused on AR
by ForrestN on Saturday June 16, 2018 @07:53PM
(#17330149)
We don’t have much in the way of pedestrian navigation right now, apart from crosswalks and such. But you’re right that perhaps crosswalks that cars must yield to (California style) should be the last to go.
Re:How ARKit 2 works, and why Apple is so focused on AR
by ihattendorf on Saturday June 16, 2018 @02:43PM
(#17328715)
They qualify for the free Ad Enhanced™ version.
If AR becomes truly ubiquitous, I hope that signs and signals can most fade away. Imagine walking through a city without street signs or advertisements or stoplights, or walking through an art museum without any labels on the wall, or an airport without screens and arrows pointing you around.
I’m also interested (but also concerned) from a consumer perspective—Amazon etc. will offer Shazaam for literally any object. Like her dress? Buy instantly. That house is tinted green because you qualify for a loan that could purchase it, but the newer one next door is tinted red. Follow the glowing footprints around that corner if you want the slice of cake that person is eating in the park.
Most of all, I want to take a walk in the woods and be able to identify any tree, fungus, flower or bird instantly and beautifully. AR will hopefully let us take intelligent guided tours of almost anywhere. Learn about architecture as you walk to work, trace important sites out the window of an airplane onto the ground below, see a bustling Mayan market animated over what is now a set of rectangular fields.