Re:Scooter startup Bird is seeking a $2B valuation
by bpicolo on Wednesday June 13, 2018 @08:32AM
(#17302403)
> turns out teenagers were only bird hunting as a novelty
If a teenager can grab 20 bucks with minimal effort they're definitely going to be doing it. One big leaky part of the plan is that it doesn't seem scale to non-big-cities like Uber can/did.
Every sign points to commodification here. The way car and bike rentals are commodified.
The economics leaks in many places:
1) people buy their own scooters
2) with rising scooter usage, scooters get way cheaper (see 1)
3) multiple competitors bid down rental prices
4) people figure theft/secondary part market out
5) a scooter inventory uniting meta app (a la Kayak) takes all the margin
6) turns out teenagers were only bird hunting as a novelty, gotta pay expensive 25 year olds to do it
So many issues. It's easier to see a world where electric scooters are neat novelties for tourists sometimes (as long as it's warm! with no kids! and no rain! and we're going more than 0.7 but less than 2 miles! and my wife doesn't say they're dangerous!) than a world where any one of these companies is a serious $1b technology company.
I mean: doesn't it just feel natural?: these are little novelty tourist scoot rental companies.