Bread may benefit from added sugar if your primary goal is trying to increase your yield from an industrial process. Sucrose is also really easily digestible for yeast, so I wouldn't be surprised if a dough with added sugar rises faster than a bread that's made with regular ingredients.
I think that this sort of thing is part of the general problem with added sugar: There are all sorts of practical reasons why you might want to add a little bit of sugar to products. (As another example, a lot of commercial hummus contains it as a preservative.) But a bunch of individual products using a little bit of it for their own individual purposes adds up to a whole lot of excess sugar consumption for the people who are eating all that food.
But even if you include sugar-for-flavor on top of any practical uses, my point still stands: Spread across all the different kinds of foods you can get at the grocery store, a little sugar here and a little sugar there adds up to a whole lot of sugar overall. Maybe it's worth accepting a somewhat less carmelized crust on your paninis in the interest of having a healthier diet.
How does this work? I thought sugar works as a preservative by reducing the water activity, and for it to be effective requires a high concentration (like jam or honey) that would be inappropriately sweet in hummus.