Frankly the idea of consumers making informed choice is hogwash from end to end. Either we do so on whims, or we pick whatever is in front of us because we can't go another day without. Neither allows for "informed" decisions in the sense the economics textbooks present.

Even if we study: I can only devote X hours per product while your average company has one or several full time company that know the market much better than I do and are also probably working on way to trick me, one way or another.

It’s not a fair fight.