On the other hand we all know that Trump will be gone by the next US election.
(Besides the current context I am incredibly frustrated with Sweden's unwillingness to join NATO. And just when were gaining some momentum to join, Trump goes and does his thing.)
But just like the Danish/Swedish Netflix series "The Rain" in a similar genre the writing was painfully bad at times - I think this is what stopped it from being popular.
It is normal for emergency services or the military to take up to 3 days to get the essentials running again in the case of a natural disaster such as an earthquake.
When I used to live in an earthquake prone city, I always had a bag with a hard hat, gloves, a flashlight, and some other emergency essentials ready to go.
Food and water were supplied very quickly. But there were 3-4-hour long queues so you're better off with your own stock. In the following days, what people requested most be sent in as donations were the following "luxuries": toilet paper, diapers, and batteries to charge phones.
My wife and I are outdoorsy types and are probably “prepped” for at least a week with no additional effort just from camping equipment and supplies...
Maybe it's part of the campaign to promote self-reliance, like a vaccine for larger scale outages.
[1] http://omegataupodcast.net/277-life-and-work-on-hms-enterpri...
Being a "prepper" has gone from being seen as border-line psychotic behavior to "being a responsibile citizen". As long as you don't go over-board and try to prep for more than 4-7 days lack of electricity/water/food - then you're still seen as suspicious. Small steps.
There was also this campaign just a week or two ago - every household received a leaflet telling them to prepare for any incidents that stop public services:
https://www.theguardian.com/world/2018/may/21/sweden-distrib...
This stuff used to be standard operating procedure when I grew up in the 70s/80s - all this stuff was printed in the annual phone directories that everyone receieved. After Soviet collapsed we stopped doing it though.
There's also been an unusually large number of outages of networked systems in Sweden the past two years, all over the place. Things like ATC systems, banks, media/cable tv distribution systems. Perhaps the official, public explanations are true (typically some kind of "human error" or "software update problem"). I suspect there's an adversary who is not very shy.