>There's a vast asymmetry between the privacy people say they want and in reality how quickly they'll give it up in exchange for free services.

This is a very interesting point. I think people don't really acknowledge how much convenience they gain from giving up their privacy. Much of the online discussion around GDPR seemed to be about this issue. People didn't seem top acknowledge just how much they gain from it.

I guess this is why it was made into a regulation, so people don't have to make the choice of whether to use an online service or keep their privacy.